Allegra — loyalty that brings customers back to your stores
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Allegra is ID8's multi-tenant loyalty and rewards platform for retailers and service brands. Each business runs its own branded programme — its own member app, logo, colours, currency and language — with points, tiers, rewards, campaigns and win-back messages managed from one admin console. Members join from a link or QR code in seconds, earn in store, online and on social, and redeem for store credit, vouchers or products. Staff record purchases from any device, a secure point-of-sale API keeps points in step with every sale and refund, and churn risk is tracked automatically so regulars are won back before they drift away.
Member experience
- Sign-up by phone code with a join bonus and starting tier
- Sign in with Google, email and password or a one-time email link
- Digital member card with QR for in-store earning
- Points history, badges, challenges, streaks and leaderboard
- Store finder with map and distance sorting
- English and Arabic with full right-to-left layout
Earning & redemption
- Store QR scans with location check, store and event check-ins
- Social tasks for Instagram, TikTok and YouTube, one-time or daily
- Google review rewards — happy reviews go public, unhappy feedback comes to you privately
- Referrals rewarded on the friend's first purchase
- Member-to-member point transfers with fraud limits
- Redeem for store credit, gifted vouchers or catalogue products priced by tier
Points engine & tiers
- Tiers by spend or order thresholds with earn multipliers
- At-risk and downgrade states so tier changes are never a surprise
- Point expiry oldest-first with 30-day and 7-day warnings
- Birthday-week messages and optional birthday gifts
- Purchase fraud protection and duplicate receipt blocking
- Points liability visible at all times
Campaigns & retention
- Points multipliers, percentage back, gifting and seasonal campaigns
- Targeting by tier, store, segment or inactivity with live reach estimates
- Segments built manually or from filters — tier, churn level, city, category, points
- Churn risk levels from days since last purchase
- Automatic win-back messages at day 0, 7 and 14
- Message preview before anything is sent
Staff & operations
- Staff see only what they need — members, record purchase, events
- Find members by card, QR, name or phone
- Record purchases from any phone or tablet
- Duplicate receipts refused automatically
- Events with QR check-in for launches and in-store activations
- Full audit log of admin actions
Analytics, integrations & tenancy
- Dashboards for tiers, stores, points liability, ROI, churn and reviews
- Notifications by app push, WhatsApp templates or email, with consent and frequency caps
- Secure point-of-sale API for sales and refunds
- Signed outbound webhooks with retries
- Each programme sets its own logo, colour, currency, language and timezone
- Programmes on their own subdomain or custom domain
Why most loyalty programmes fail in retail
Most loyalty schemes in the region still run on stamp cards, discount codes and spreadsheets. They reward a purchase but never build a relationship: nobody knows which customers are slipping away, which store drives repeat visits, or what the programme is actually worth in liability on the balance sheet.
Allegra fixes the record first. Every member, purchase, point and reward lives against one profile, by store and by tier, so campaigns can be targeted, churn can be measured and the programme's cost and return are visible every day rather than reconstructed at year end.
A member app under your brand, not ours
Off-the-shelf loyalty apps put your customers inside someone else's brand and next to other businesses. Allegra gives each programme its own member app with its own logo, colours, currency and language, on its own subdomain or custom domain, installable straight from the browser without an app store.
Members join with a phone code, get a join bonus and a starting tier, and can switch between English and Arabic with a proper right-to-left layout — important for UAE retailers serving both audiences from the same counter.
Earning that goes beyond the till
Purchases are the core, but they're not the only behaviour worth rewarding. Allegra lets members earn by scanning a store QR code with a location check, checking in at stores and events, completing social tasks on Instagram, TikTok and YouTube, referring friends, and leaving Google reviews.
Review requests are routed intelligently: four and five-star ratings are sent to Google, while one to three-star feedback goes privately to the business so it can respond before the issue becomes public. Fraud limits on transfers, referrals and purchases keep the programme honest.
Retention you can see working
Allegra tracks churn risk for every member from the days since their last purchase, classifying them from low to critical. Win-back messages go out automatically at day 0, 7 and 14, and campaigns can target members by tier, store, segment or inactivity with a live estimate of how many people a campaign will reach.
Messages try app push first, then WhatsApp templates, then email, always respecting consent and frequency caps. Analytics show tier movement, store performance, points liability, ROI of engaged members versus others, and revenue at risk from churn.
How ID8 deploys Allegra
ID8 configures each programme with you: branding, currency and language, tiers and thresholds, earn rules, rewards catalogue, stores and staff roles. Your point-of-sale provider connects through Allegra's signed API so every sale and refund updates points automatically, and staff can record purchases from any device in the meantime.
Allegra is an ID8 platform asset built for multi-tenant isolation, so a new programme can launch quickly without sharing data with any other business. ID8 stays on as the team behind enhancements, integrations and programme optimisation.
How we know
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Allegra's earning model came from working with UAE retail and fragrance brands where loyalty lived on stamp cards and discount codes that couldn't be tied to a customer. Recording every purchase against a member by store, with duplicate-receipt checks and a signed point-of-sale API, turned the programme from a marketing cost nobody could measure into a ledger with visible liability and return.
Statistic: The UAE's Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data requires controllers to apply appropriate technical and organisational measures to the personal data they process — the reason Allegra isolates every programme as its own tenant and checks consent before any member message.
References
- Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data — u.ae
- WhatsApp Business Platform — Cloud API documentation — developers.facebook.com
- Google — Business Profile reviews help — support.google.com
Reward your regulars. Win back the rest.
Start a 14-day free trial set up by ID8 in Dubai, or book a demo and we'll walk through a programme built around your stores, tiers and rewards.
Common questions.
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Allegra is ID8's multi-tenant loyalty and rewards platform. Each business runs its own branded programme with a member app, points, tiers, rewards, campaigns and churn win-back, managed from one admin console.
Retail chains, fragrance and beauty brands, restaurants and cafés, salons, spas and clinics — any business that wants customers to come back more often and can reward them for it.
No. The member app installs straight from the browser and can be added to the home screen — no app store needed. Members join from a link or QR code.
Yes. The member app works in English and Arabic with full right-to-left layout.
Through purchases recorded by staff or the point-of-sale API, store QR scans with a location check, store and event check-ins, social tasks, referrals, quizzes and Google reviews.
Store credit, gifted vouchers or catalogue products, with pricing that can vary by category and tier.
Tiers are based on spend or order thresholds and can carry earn multipliers. Members see at-risk and downgrade states before a tier changes, and points expire oldest-first with 30-day and 7-day warnings.
It classifies every member's churn risk from days since their last purchase and sends automatic win-back messages at day 0, 7 and 14. Campaigns can also target inactive members directly.
Yes. Allegra provides a secure, signed point-of-sale API for sales and refunds, which ID8 connects with your POS provider during onboarding.
App push, WhatsApp templates and email, in that order of preference, always respecting the member's consent and a frequency cap.
Yes. Allegra supports Apple Wallet and Google Wallet membership cards, including store-proximity alerts, set up as part of onboarding.
Yes. Every programme is an isolated tenant with its own members, rewards and settings. One customer can join several programmes with one login without any data being shared between businesses.
Yes. Staff get a restricted view to find members by card, QR, name or phone and record purchases. Duplicate receipts are refused automatically.
Yes — a 14-day free trial, set up by ID8's Dubai team within one business day. Start at id8.ae/lp/allegra.