Case study · Dubai Holding Entertainment (Ain Dubai, Dubai Parks & Resorts, Wild Wadi, Burj Al Arab, The View at The Palm, Green Planet, Roxy Cinemas)
Dubai Holding Entertainment – SEO & Performance Program
Drive sustainable organic visibility and ticketing performance outcomes across one of the most diverse attraction portfolios in the GCC — from a thrill-park audience at Dubai Parks & Resorts to the luxury-hospitality audience at Burj Al Arab, the family-leisure audience at Wild Wadi and Green Planet, and the cinema-goer audience at Roxy. Each property has distinct intent, distinct seasonality and distinct competitive sets, but the program needed to deliver consistent governance, reporting and prioritisation across all of them.
What we delivered
- End-to-end SEO strategy spanning Ain Dubai, Dubai Parks & Resorts, Wild Wadi, Burj Al Arab, The View at The Palm, Green Planet and Roxy Cinemas — each with its own intent map and content priorities
- Recurring technical audits covering Core Web Vitals, indexation hygiene, schema markup, internal linking, sitemap accuracy and canonical correctness
- Editorial roadmap and content priorities sequenced against seasonal demand (school holidays, Eid, peak tourism windows, F1 weekend)
- Monthly performance reporting with prioritised optimisation backlog and stakeholder-ready commentary
- Coordination across in-house marketing, agency partners and content teams to keep execution aligned with the roadmap
Build scope
- Property-level SEO audits, information-architecture recommendations and on-page guidance
- Schema markup design (LocalBusiness, TouristAttraction, Event, Movie, Offer) for richer SERP eligibility
- Performance tracking with custom GA4 events for booking-funnel drop-off and ticket conversion
- Content planning aligned to commercial and informational intent across English and Arabic where applicable
- Quarterly competitive benchmarking against regional attraction operators and OTA aggregators
Outcomes
- Measurable lift in visibility for priority booking and informational queries across the portfolio
- Improved technical hygiene scores and consistent indexation across all seven properties
- Faster issue resolution thanks to a shared SEO ops cadence and a single prioritised backlog
- Portfolio-level consistency in schema, metadata and reporting — without flattening each property's distinct positioning
Get in touch
Want a similar program? Let's scope it.
Tech / platforms used: Semrush, Screaming Frog, GA4, Google Search Console, BigQuery, Looker Studio, Schema.org JSON-LD.