OBJECTIVE : To research, build, launch and manage the digital presence of swissarabian.com with 13 individual country websites, spanning multiple languages
Carried out an extensive research/fact-finding phase which involved a full day workshop with the leadership of the Swiss Arabian Group to arrive at persona’s, target audience and marketing approach
Built and managed the web application in WordPress MultiSite (WPMU) and Woocommerce, with multiple payment gateways like Noon, Amazon, Stripe, Razorpay, Telr, Paypal and Paybox.
Also integrated with multiple shipping partners like Shiprocket, Shipa, Aramex, Skynet, Parcelforce, DTDC and Alemtat.
Worked closely with the performance marketing partner that carried out paid campaigns across global markets
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