Sapil

Carried out an extensive research/fact-finding phase which involved a full day workshop with the leadership of Sapil to arrive at persona’s, target audience and marketing approach

Built and managed the web application in WordPress and Woocommerce

Provided monthly Search Engine Optimisation

Identified and onboarded a performance marketing partner that carried out paid campaigns across the UAE, US and Indian markets

Provided all creative support for both digital and offline

Social media management that included content pillar creation, calendar creation, moderation across all social media platforms, publishing and influencer management