
OBJECTIVE : Form the Digital Marketing Team and Management of all digital initiatives of the bank.
Implement all digital initiatives with an emphasis on optimizing and increasing usage of digital channels like Online/Mobile/Tablet Banking and Digital Branch Creation
Concept, Project Management, Content Management, SEO, SEM and Web Analytics for all websites, microsites and Internet Banking, including Rakbank.ae rakbankdirect.ae and rakbankdeals.ae
Create and build services like RAKBANK Value Collection, Click and Collect STP account opening and Dream It. Live It. Card Usage Program
Strategise, research and roll-out Social Media, Competitions/Promotions, Online Advertising, Lead Generation and post promotion analysis
Establishment and administration of e-commerce portals smartshop.ae and rakbankdeals.ae
Project Management and Email Campaign Management using IBM Unica and Talisma. Implementation and monitoring of the RAKBANK Mobile Banking App and RAKBANKdeals Mobile App
Disclaimer: This exercise was carried out whilst employed by RAKBANK
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